The Group’s business lines
The Zwierciadło Group is a rapidly growing media holding group. Its first magazine, Zwierciadło, was launched on the Polish market in 1957.
The Group’s portfolio has since been expanded to include the periodicals Sens, the community portal Zwierciadlo.pl, a book publishing arm and Novimedia Custom Publishing. In 2010, the sales of the Group’s brands grew rapidly, improving on the previous year’s performance by 43%.
The Zwierciadło Group employs a staff of around 80.
The Group’s strategy
In line with its diversification strategy, the Zwierciadło Group has been expanding its mix of brands and services to caterfor the needs of new customers. The portal Zwierciadlo.pl and the company Novimedia Custom Publishing were added to the Group’s portfolio in 2010.